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	<title>Seven Design Avenue - Website Design - Fern Poyser - Houston, Texas</title>
	<link>http://sevendesignavenue.com</link>
	<description>affordable website designs</description>
	<lastBuildDate>Wed, 22 Jun 2011 17:27:02 +0000</lastBuildDate>
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	<item>
		<title>Images</title>
		<description><![CDATA[Make sure to optimize your images so they are compressed to a minimum file size so that they enjoy a quick loading. Images on your website should be under 10kb. A good image optimization program can reduce the size of most images to acceptable size. Extremely large images can be sliced into multiple pieces which [...]]]></description>
		<link>http://sevendesignavenue.com/images/</link>
			</item>
	<item>
		<title>Technical Considerations</title>
		<description><![CDATA[What type of web site management platform are you running? Does it have web based adminstration so you can change your web page content easily? Does it have a mailing list database with a subscription based newsletter system with automatic unsubscribe functionality?]]></description>
		<link>http://sevendesignavenue.com/technical-considerations/</link>
			</item>
	<item>
		<title>Copywriting</title>
		<description><![CDATA[Web page copywriting should inspire action; to click, or subscribe, or join, or buy. Just putting text on a page is not going to produce a sale. If you can handle the metaphor it helps to think of this as the flasher versus stripper modality. A flasher is like a web page without sex appeal. [...]]]></description>
		<link>http://sevendesignavenue.com/copywriting/</link>
			</item>
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		<title>Browser Compatibility</title>
		<description><![CDATA[Internet Explorer / Firefox / Safari / Mozilla / Netscape / AOL / Compatibility is an important consideration. Not all html and css code is compatible with all browsers. You will want your website to load properly in all the main web browsers. What you need to do is to load the different browsers on [...]]]></description>
		<link>http://sevendesignavenue.com/browser-compatibility/</link>
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		<title>Windows vs. MAC Compatibility</title>
		<description><![CDATA[You will also want to make sure your web site works properly on both Mac and PC platforms. It is highly suggested to use browser safe colors, not a windows safe palette (many colors may not display properly on a Mac). The text/font output on a Mac is smaller than on a PC so that [...]]]></description>
		<link>http://sevendesignavenue.com/windows-vs-mac-compatibility/</link>
			</item>
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		<title>Conversion &amp; Site Goals</title>
		<description><![CDATA[When you embark on a web site design project you have to start with a few essential groundrules type of questions. ◊        What is the intent of the site. ◊        What do you and/or your clients expect to achieve by having a Web site on the Internet? ◊        Establish specific goals for the site.]]></description>
		<link>http://sevendesignavenue.com/conversion-site-goals/</link>
			</item>
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		<title>Website Content</title>
		<description><![CDATA[It&#8217;s important to consider the flow of data within your web site. If you are building a site loaded with tons of content (ie. lots of pages) then you have to chunk up your site &#8211; divide the long streams of data into what are called bite-sized chunks or sections that will become categories (or [...]]]></description>
		<link>http://sevendesignavenue.com/website-content/</link>
			</item>
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		<title>Competitive Analysis</title>
		<description><![CDATA[Check out the competition. In order to know what to sell to your audience it helps to see how your competitors are positioning their web sites. First of all you get a sense of what the visitors expectations will be. Secondly, if you want your site to perform then you can learn from your competition [...]]]></description>
		<link>http://sevendesignavenue.com/competitive-analysis/</link>
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		<title>Target Audience</title>
		<description><![CDATA[Who is your intended audience? Try to isolate the target demographic as much as possible, so that you know what type of flavor of web site you will need to appeal to the most specific intended audience. If your web site designer does not have a lot of experience with marketing, conversion, usability and compatibility [...]]]></description>
		<link>http://sevendesignavenue.com/target-audience/</link>
			</item>
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		<title>Screen Resolution</title>
		<description><![CDATA[Ensure that your web site displays properly across any screen resolution so it will fit onto any monitor size. There is nothing quite so disturbing as a web site with a background that is choppy and text that is not aligned properly on a large monitor. You can check your website by changing the resolution [...]]]></description>
		<link>http://sevendesignavenue.com/screen-resolution/</link>
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